Digital Marketing Course Overview
Our Total Digital Marketing Course developed in association with Google covers major areas of Digital Marketing to ensure you ready for the digital era. Our Digital Marketing courses come with optional Internship at the end of the training making you highly employable. Practical hands-on approach of the training method helps you to be ready to offer real life solutions for real life problems.
Who is Digital Marketing Course for?
Our Digital Marketing Course is suitable for people who:
- Are thinking of changing career into digital marketing
- Are Graduates with no experience
- And are looking to improve their career prospects.
It is also suitable for those running a business (i.e. Directors) or aspiring entrepreneur to stay ahead of the competition.
There is no strict formal requirements for the Digital Marketing course. However, it is required that you have basic IT knowledge and access to a computer with Internet connection to Join live classes.
What support is available?
- Free high quality Study materials
- Tutorial support
- Access to Student Discount with NUS card
- Personalised individual study plan
- Specialist Career Management service
- State of the Art Virtual Learning Campus
6 Weeks of training, followed by 3 months of Optional Internship.
We offer Weekend sessions for Total Digital Marketing course through our Virtual Learning Campus. Classes are held live online and interactive. You can also watch the recording after the class.
We offer few classroom sessions at our London Campus. If you cannot join physically, you have option to join them live online.
You will receive a certificate from Osborne Training once you finish the course. It will also incorporate you CPD hours.
- +Basics of Marketing
Basics of Marketing
You will start the course with understanding basics of marketing and related functions.
This module will include following topics:
- Understanding business problems
- Developing campaigns
- Deriving insights
- Market segmentation, targeting and positioning
- 7 Ps of marketing
- SWOT analysis to understand competitive environment of any company
- +Marketing In Digital Era
Marketing In Digital Era
Marketing has evolved a lot over the years. To become master marketer, it is vital to understand how marketing has advanced till now. We will discuss and understand about effect of digitalisation, exponential growth of smartphone usage and change in consumer behaviour. Here you will be introduced to various digital marketing channels and what role they play at various points during consumer’s digital journey.
- +All About Web
All About Web
In this module, you will learn about how digital presence of brand is built from the scratch. It includes best practices for business specific website design, UI/ UX and performance measurement matrices like traffic, source, users and bounce rate. Connecting the dots, you will be introduced to search engines and learn how they came into being.
- +Search Engine Optimization
Search Engine Optimization
95% of search result clicks happen on the first page of Google Results. In this module you will learn following:
- What is SEO?
- Keywords and ranking
- On page optimization
- Off page optimization
- How to find business relevant keywords?
- Website content and SEO
You will be trained to use SEO impact measurement tools like Google Analytics and Webmaster search console.
Search Engine Marketing
Learn how to strategies and execute paid marketing on search engine. You will practice the process of ad creation, ad implementation, budgeting and tracking. Our prime focus here will be on Google’s search engine advertisement model. You will get to know about following:
- Types of keywords and keyword strategy
- Setting up Google AdWords account
- Search network campaign
- Display network campaign
- Shopping campaigns
You will be trained to use Google AdWords tool.
- +Affiliate Marketing
You will be introduced to the word of affiliate marketing. Learn about various popular affiliate program and how they work. Understand the advertiser, publisher and consumer ecosystem.
- +Social Media Marketing
Social Media Marketing
In this most coveted module, learn everything about social media marketing. You will be introduced to various social media channel with marketing perspective. Lear how to use social media to promote businesses, build brands and sale products. Learn how to create campaigns, content and community. You will also be able to measure performance of social media campaigns using metrics and translating to actual business growth in terms of brand lift & customer acquisition. We will focus on following:
- Facebook, Twitter, LinkedIn, Instagram, YouTube advertisement – creation, execution and tracking
- Social media strategy
Social media specific content and design creation
- +Email Marketing
Email Marketing and Nurturing (inbound)
Email is one of the most effective channels of paid marketing since it is highly targeted and you communicate directly with the user. On completion of this module, you will be able to write compelling marketing emails, build and segment a list of email ids and measure the effectiveness of your email campaigns.
- +Mobile App Marketing
Mobile app marketing
By end of 2017, 80 % of UK’s population across all age groups will use smartphones. In this module you will learn how to reach such users better by effectively promoting an app to increase its rate of installation using app store optimization. You will also know how to do paid marketing using social media and in-app ads.
- +Content Marketing
This module will help you understand how to plan a content calendar so that you regularly post relevant content. You will be able to decipher types of content help you improve the discover-ability of your products or services. Moreover, you will learn how to appropriately distribute content in the form of e-books, whitepapers and webinars to generate leads.
- +Web Analytics
Web, mobile and app analytics
Analytics is the savior of digital marketer. Learn how to measure the performance of your campaign using analytics. With this module, you will be able to understand your website visitors, sources of website traffic and measure the performance of campaigns at organization level by using matrices such as CTR, Cost per conversion and organic data.
- +Growth Hacking
Learn about conventional and unconventional marketing experiments that lead to growth of a business.
- +Creating Digital Marketing Strategy
Creating robust digital marketing strategy
At this stage, you will be able to evaluate the performance of digital channels in accordance to marketing goals and apply your accumulated knowledge to create comprehensive marketing plans, based on spends strategy for each channel and funnel stage contribution.
Tools to be used during the course
- Google Search Console
- Google AdWords
- Facebook – Instagram Ad manager
- Google Analytics
- LinkedIn Ad manager
- Google Trends
- WordPress Site and many more
- 6 Weeks of Training on Total Digital Marketing
- Optional Internship for 3 Months after Training
- Access to Highly Rated Career Hub – A career management tool and wealth of other resources to help you prepare CV’s, interview techniques, job-hunting tips etc.
- Free Tablet PC when you pay your course fees full in upfront.
What jobs will I qualify for?
- Digital Marketing Manager
- Digital Marketing Coordinator
- Executive Digital Marketing Strategist
- Digital Marketing Consultant
In these roles, you could earn on average £40,000 annually (source: Reed Salary Checker, UK).
Many go on to become successful(Millionaire sometime) entrepreneur by offering Digital marketing services.
Finally, please get in touch to find out the course fees and whether you qualify for the course by calling on 0203 608 7179 or fill out the “Get Course Information Kit” form within this page. One of our specialist course adviser will get back to you within 1 working day.