Total Digital Marketing with Internship

Digital Marketing Course Overview

Our Total Digital Marketing Course developed in association with Google covers major areas of Digital Marketing to ensure you ready for the digital era. Our Digital Marketing courses come with optional Internship at the end of the training making you highly employable. Practical hands-on approach of the training method helps you to be ready to offer real life solutions for real life problems.

Who is Digital Marketing Course for?

Our Digital Marketing Course is suitable for people who:

  • Are thinking of changing career into digital marketing
  • Are Graduates with no experience
  • And are looking to improve their career prospects.

It is also suitable for those running a business (i.e. Directors) or aspiring entrepreneur  to stay ahead of the competition.

Requirements

There is no strict formal requirements for the Digital Marketing course. However, it is required that you have basic IT knowledge and access to a computer with Internet connection to Join live classes.

What support is available?

  • Free high quality Study materials
  • Tutorial support
  • Access to Student Discount with NUS card
  • Personalised individual study plan
  • Specialist Career Management service
  • State of the Art Virtual Learning Campus

Training Duration

6 Weeks of training, followed by 3 months of Optional Internship.

Study Options

Online Live

We offer Weekend sessions for Total Digital Marketing course through our Virtual Learning Campus. Classes are held live online and interactive. You can also watch the recording after the class.

Blended Delivery

We offer few classroom sessions at our London Campus. If you cannot join physically, you have option to join them live online.

 

Certification

You will receive a certificate from Osborne Training once you finish the course. It will also incorporate you CPD hours.


Course Syllabus:

+Basics of Marketing

Basics of Marketing

You will start the course with understanding basics of marketing and related functions.

This module will include following topics:

  • Understanding business problems
  • Developing campaigns
  • Deriving insights
  • Market segmentation, targeting and positioning
  • 7 Ps of marketing
  • SWOT analysis to understand competitive environment of any company


+Marketing In Digital Era

Marketing In Digital Era

Marketing has evolved a lot over the years. To become master marketer, it is vital to understand how marketing has advanced till now. We will discuss and understand about effect of digitalisation, exponential growth of smartphone usage and change in consumer behaviour. Here you will be introduced to various digital marketing channels and what role they play at various points during consumer’s digital journey.


+All About Web

All About Web

In this module, you will learn about how digital presence of brand is built from the scratch. It includes best practices for business specific website design, UI/ UX and performance measurement matrices like traffic, source, users and bounce rate. Connecting the dots, you will be introduced to search engines and learn how they came into being.


+Search Engine Optimization

Search Engine Optimization

95% of search result clicks happen on the first page of Google Results. In this module you will learn following:

 

  • What is SEO?
  • Keywords and ranking
  • On page optimization
  • Off page optimization
  • How to find business relevant keywords?
  • Website content and SEO

You will be trained to use SEO impact measurement tools like Google Analytics and Webmaster search console.


+SEM

Search Engine Marketing

Learn how to strategies and execute paid marketing on search engine. You will practice the process of ad creation, ad implementation, budgeting and tracking. Our prime focus here will be on Google’s search engine advertisement model. You will get to know about following:

  • Types of keywords and keyword strategy
  • Setting up Google AdWords account
  • Search network campaign
  • Display network campaign
  • Shopping campaigns
  • Re-marketing

 

You will be trained to use Google AdWords tool.


+Affiliate Marketing

Affiliate Marketing

You will be introduced to the word of affiliate marketing. Learn about various popular affiliate program and how they work. Understand the advertiser, publisher and consumer ecosystem.


+Social Media Marketing

Social Media Marketing

In this most coveted module, learn everything about social media marketing. You will be introduced to various social media channel with marketing perspective. Lear how to use social media to promote businesses, build brands and sale products.  Learn how to create campaigns, content and community. You will also be able to measure performance of social media campaigns using metrics and translating to actual business growth in terms of brand lift & customer acquisition. We will focus on following:

  • Facebook, Twitter, LinkedIn, Instagram, YouTube advertisement – creation, execution and tracking
  • Social media strategy

Social media specific content and design creation


+Email Marketing

Email Marketing and Nurturing (inbound)

Email is one of the most effective channels of paid marketing since it is highly targeted and you communicate directly with the user. On completion of this module, you will be able to write compelling marketing emails, build and segment a list of email ids and measure the effectiveness of your email campaigns.


+Mobile App Marketing

Mobile app marketing

By end of 2017, 80 % of UK’s population across all age groups will use smartphones.  In this module you will learn how to reach such users better by effectively promoting an app to increase its rate of installation using app store optimization. You will also know how to do paid marketing using social media and in-app ads.


+Content Marketing

Content Marketing

This module will help you understand how to plan a content calendar so that you regularly post relevant content. You will be able to decipher types of content help you improve the discover-ability of your products or services. Moreover, you will learn how to appropriately distribute content in the form of e-books, whitepapers and webinars to generate leads.


+Web Analytics

Web, mobile and app analytics

Analytics is the savior of digital marketer. Learn how to measure the performance of your campaign using analytics. With this module, you will be able to understand your website visitors, sources of website traffic and measure the performance of campaigns at organization level by using matrices such as CTR, Cost per conversion and organic data.


+Growth Hacking

Growth Hacking

Learn about conventional and unconventional marketing experiments that lead to growth of a business.


+Creating Digital Marketing Strategy

Creating robust digital marketing strategy

At this stage, you will be able to evaluate the performance of digital channels in accordance to marketing goals and apply your accumulated knowledge to create comprehensive marketing plans, based on spends strategy for each channel and funnel stage contribution.

Tools to be used during the course

  • Google Search Console
  • Google AdWords
  • Facebook – Instagram Ad manager
  • Google Analytics
  • LinkedIn Ad manager
  • Google Trends
  • WordPress Site and many more


What’s Included

  • 6 Weeks of Training on Total Digital Marketing
  • Optional Internship for 3 Months after Training
  • Access to Highly Rated Career Hub – A career management tool and wealth of other resources to help you prepare CV’s, interview techniques, job-hunting tips etc.
  • Free Tablet PC when you pay your course fees full in upfront.

 


What jobs will I qualify for?

  • Digital Marketing Manager
  • Digital Marketing Coordinator
  • Executive Digital Marketing Strategist
  • Digital Marketing Consultant

In these roles, you could earn on average £40,000 annually (source: Reed Salary Checker, UK).

Many go on to become successful(Millionaire sometime) entrepreneur by offering Digital marketing services.


Course Fees

Finally, please inquire to find out the fees and if you qualify for the course on 0203 608 7179 or fill the “Get Course Information Kit” form within this page. One of our specialist course adviser will get back to you within 1 working day.

 

 

 

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Osborne Training

Osborne Training is rated 4.99 stars by Reviews.co.uk based on 163 merchant reviews.

4.99/ 5 Rating
163 Reviews
My advice to anyone considering the digital marketing course is ‘Just do it.’ If you're interested in digital marketing and how to communicate online, do it. This course is not only eye opener, it also improve you skills set to be successful digital marketing entrepreneur.
I got my first job as a Digital Marketing Consultant with a FTSE100 company. I would definitely recommend the Digital Marketing Course at Osborne Training.
When I was looking to build a career in Bookkeeping, I came across no of training provider. Out of them Osborne Training was outstandingly helpful in explaining various bookkeeping courses and they explained various Aat courses available. They helped me to decide between accounting courses and bookkeeping course. Finally I decided to go for aat bookkeeping course. I was looking for a premier training aat qualification provider and they are indeed a Premier training provider and best east london college. They also offered me online bookkeeping course, however, I decided to go for bookkeeping course in London campus. They use Osborne books which I found easy to read and understand. The teacher was very helpful and would go extra mile by taking extra sessions to ensure I understood the topics. The bookkeeping online course resources are additional help which I could access outside the campus from home. I would definitely recommend Osborne Training if anyone wants to build a career as a bookkeeper.